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Product Strategist • Officer • Developer

Firefox For iOS Released To App Store

I guess Mozilla just couldn't wait until iOS was 10 years old. The Firefox web browser has finally been officially released for iOS, eight and a half years after iOS was first introduced with the first iPhone.

Syncing Bookmarks To Mobile Is (And Was) Important

In my mind, the release of Firefox for iOS is important for one main reason. We now have the ability to sync bookmarks to Firefox on iOS. For the majority of people out there, that is all that really matters.

You can count me as one of those people. Like many other people I'm sure, I used Firefox as my main browser for quite a number of years. When I bought my first iOS device, a 2G iPod Touch, I had to figure out which browser to use. For quite a while I still used Firefox on the desktop. My journey took me to drop Firefox on my desktop for Safari, then to Mercury which used Firefox Sync, then back to Safari, and finally to Chrome.

The only real reason I switched was because I couldn't easily sync my bookmarks in a fully supported way with an iOS Firefox app. I really think that Mozilla unfortunately underestimated this impact and  lost a boatload of dedicated users simply by not having an iOS app that synced bookmarks. While it might have mattered to Mozilla, it wouldn't have mattered much to users if it was a little slow or didn't use its own rendering engine. And a large majority of those people who switched to sync their bookmarks to their desktop aren't going to go back to Firefox now because they already switched.

The Competition Is Tougher Than It Was In 2005

You think that in, say 2005, that it was tough for Mozilla to compete with Microsoft's built-in IE browser? Yes, it was extremely difficult since IE was installed by default and Microsoft was a behemoth of a software company. Firefox slowly gained more and more users as more and more people became more knowledgable about computers. Some of those people looked into using a different browser.

But how about the competition now. Google has a crazy amount of money and the most dominant mobile platform with Android. Apple has a ridiculous amount of money too, and anyone with a Mac will simply use Safari. Not to mention Microsoft has recently released Windows 10, which has a built-in browser that is much improved, with Edge. If you follow my logic though, Mozilla actually has a leg up on Microsoft now, since Edge isn't yet available on Android and iOS mobile platforms yet. So you can't sync your bookmarks, er I mean favorites.

But however you look at it, it's only going to be tougher for Mozilla to gain back users that it lost by not having Firefox and bookmarks syncing available on iOS. Google and Apple are both as big as Microsoft now, and all three of those companies put a large amount of effort and resources into building their web browser. But at least going forward Mozilla can now promote Firefox being available on iOS, which will interest some people into giving it a shot on their laptop or desktop again too.

Firefox Web Browser For iOS Features

Here are some of the features highlighted by Mozilla on the Firefox for iOS App Store page.

Experience a fast, smart and personal Web. Firefox is the independent, people-first browser made by Mozilla, voted one of the Most Trusted Internet Companies for Privacy. Upgrade today and join hundreds of millions who depend on Firefox for a more personal browsing experience.

FAST. SMART. YOURS. Firefox is made with you in mind and gives you the power to take back control of your Web experience. That’s why we design the product with smart features that take the guesswork out of browsing.

SEARCH INTELLIGENTLY & GET THERE FASTER
- Firefox anticipates your needs and intuitively provides multiple suggested and previously searched results across your favorite search engines - every time.
- Easily access shortcuts to search providers

BROWSE PRIVATELY
- Your personal information belongs to you. In Private Browsing mode, Firefox won’t remember any of your history or cookies, but new bookmarks will be saved.
- Delete your browsing history, passwords and more in a single tap.
- Choose the private data you want to remove.
- **iOS 9 required for Private Browsing mode**

SYNC FIREFOX ACROSS YOUR DEVICES
- With a Firefox Account, access your history, bookmarks and open tabs from your desktop on your smartphone and tablet.
- Firefox can also remember your passwords across devices so you don’t have to.

INTUITIVE VISUAL TABS
- Intuitive visual and numbered tabs easily let you find content for future reference.
- Open as many tabs as you like without losing track of your open Web pages.

EASY ACCESS TO YOUR TOP SITES
- Spend your time reading your favorites sites instead of looking for them.